Frank Boers joins the AVAG board

Naaldwijk, 15 December 2021 – Frank Boers, managing director of BOAL Systems, has joined the board of AVAG, the industry association for the greenhouse technology sector. Boers: “I’m keen to work together on shaping and communicating policies in order to further accelerate the development of our sector.”

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The announcement was made during the AVAG general meeting of members on Wednesday 15 December. Frank Boers succeeds Theo Sanders, managing director of Alcomij, who has decided to step down from the company and therefore also from his other sector-related duties. Sanders joined the AVAG board in 2011 and was one of the co-founders of Hortivation, which he also chaired for a number of years.

The AVAG board members regard Frank Boers as a welcome addition, according to Annie van de Riet, AVAG president: “We are happy that Frank Boers is available for this role. He has a broad background of knowledge and experience gained both within and outside of the sector. Moreover, his arrival will further strengthen our relationship with the Hortivation board.”

With respect to his appointment to the board, Boers states: “I’m proud of our horticultural sector. In recent years, we have seen an ever-faster pace of change in terms of strategic challenges and technological advancements. In this exciting dynamic, it is essential that our industry receives professional guidance and representation. I have a lot of respect for how AVAG meets that need and balances the different interests of the various businesses.”

About AVAG

AVAG is the leading greenhouse technology industry association within which 71 Dutch companies collaborate on integrated growing systems, components and associated services. AVAG supports its members in terms of innovation, quality, internationalization and the labour market. AVAG-affiliated companies are committed to providing high-quality products and services tailored to each specific market, crop and climate.